In part 1 of this article we discussed the industry trend of companies wanting to brand themselves as "AI first" and often positioning themselves as deep learning. We highlighted some of the problems building and deploying a deep learning solution presents and suggest that often other machine learning approaches could provide a solution in a simpler and more cost effective way. In this second part we want to outline our own experience building an AI application and reflect on why we chose not to utilise deep learning as the core technology used. At Aiqudo we have built a personal digital assistant for smart phones. Our goal is to understand what users are saying, figure out their intent and execute the correct action for them on their devices..